DEPARTMENT: Solid Waste Management
DEPARTMENT HEAD: David W. McCary
COUNCIL DISTRICTS IMPACTED: City Wide
SUBJECT:
Media Purchases from Spurs Sports and Entertainment
SUMMARY:
This ordinance authorizes the Solid Waste Management Department (SWMD) to execute media purchases for advertising with Spurs Sports and Entertainment for an amount not to exceed $115,000.00 beginning December 20, 2013 to September 30, 2014. These media purchases will encompass promotional needs for the outreach for the SWMD recycling program through increased awareness.
BACKGROUND INFORMATION:
The Solid Waste Management Department (SWMD) has a residential recycling goal to reach 60% by 2025. Currently, the City's residential recycling rate is 32%. This initiative will work in conjunction with traditional outreach programs, including of pamphlets, door hangers, website and social media advertising, radio ads and meeting with homeowners. By leveraging the fan base of the San Antonio Spurs, SWMD hopes to reach a new audience that may have previously been missed.
ISSUE:
As part of the outreach for the recycling program, SWMD wants to increase awareness by advertising during the NBA San Antonio Spurs games that will be showcased on local and cable television during their 2013-2014 NBA season. Through this agreement, a 30-second SWMD commercial will run 74 times throughout the season. The Spurs will also partner with SWMD to establish a Go Green contest during Earth Week in April. The Go Green contest will run on the Spurs social media site, which has approximately 1.7 million followers. The contest will invite San Antonio residents to make a video demonstrating why they are the best recycler in San Antonio. This contest will allow SWMD to reach approximately 1.1 million San Antonio residents who watch and cheer on the Spurs. SWMD will also receive one live read drop in and three TV and three radio broadcasts in March for the Go Green...
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