City of San Antonio - File #: 13-806

• File #: 13-806
• Type: Misc - Professional Services Agreements
• In control: City Council A Session
• On agenda: 11/21/2013
• Posting Language: An Ordinance authorizing an amendment to a professional services contract with BQR Advertising and Public Relations, Inc. to increase the contract value $963,000.00 as approved in the Fiscal Year 2014 Budget. [Ed Belmares, Assistant City Manager; Frank Miller, Director, Aviation]
• Indexes: Aviation Concessions, Aviation Contract

DEPARTMENT: Aviation


DEPARTMENT HEAD: Frank Miller


COUNCIL DISTRICTS IMPACTED: Citywide


SUBJECT:

Amendment to Professional Service Agreement with BQR Advertising and Public Relations, Inc. for the San Antonio International Airport


SUMMARY:

This Ordinance authorizing an amendment to a professional services contract with BQR Advertising and Public Relations, Inc. (BQR) to increase the contract value $963,000.00 as approved in the Fiscal Year 2014 Budget. The contract was extended for an additional year, to extend to September 30, 2014, but City Council approval is required for the increase in the contract amount for the additional year. The contract is for marketing and promotional services for the airport system, air service development incentive program and concessions marketing programs.

The Ordinance will increase the contract amount to include the approved budgets for the following items: $500,000.00 for the air service incentive program; $263,000.00 for the concessions marketing program and $200,000.00 for general marketing.


BACKGROUND INFORMATION:

City Council authorized a professional services agreement with BQR on June 9, 2011 through Ordinance 2011-06-09-0486 for marketing services for the airport system, the concessions and Air Service Development Incentive Programs. The term of the agreement of the agreement was for approximately 28 months, expiring September 30, 2013, with the option to extend for an additional year.

As part of the Air Service Incentive Program, a third-party marketing firm develops the advertising to support new airlines entering the market and new non-stop flights from the San Antonio International Airport. BQR also provides the marketing for the concessions program at the San Antonio International Airport. In accordance with their concession agreements, concession owners and operators at the Airport fund a central marketing and promotional program for the purpose of increasing sa...