City of San Antonio - File #: 14-2322

• File #: 14-2322
• Type: Misc - Professional Services Agreements
• In control: City Council A Session
• On agenda: 10/9/2014
• Posting Language: An Ordinance authorizing a three-year Professional Service Agreement with Ad Nova Comunicacion Estrategica S.C. for foreign representative services assisting the San Antonio Convention & Visitors Bureau in its marketing and tourism efforts in Mexico, in an amount not to exceed $100,000.00 per year, with an option to renew for one additional two-year term, subject to City Council approval . [Ed Belmares, Assistant City Manager; Casandra Matej, Director, Convention and Visitors Bureau]

Date	Ver.	Action By	Action	Result
10/9/2014	1	City Council A Session	adopted	Pass

DEPARTMENT: San Antonio Convention & Visitors Bureau


DEPARTMENT HEAD: Casandra Matej


COUNCIL DISTRICTS IMPACTED: City-Wide


SUBJECT:

Foreign Representative Services for San Antonio Tourism Industry in Mexico

SUMMARY:

An Ordinance authorizing a three-year Professional Service Agreement with Ad Nova Comunicacion Estrategica S.C. (Ad Nova) for foreign representative services assisting the San Antonio Convention & Visitors Bureau (CVB) in its marketing and tourism efforts in Mexico, in an amount not to exceed $100,000.00 per year, with an option to renew for one additional two-year (2) term, subject to City Council approval.

BACKGROUND INFORMATION:

On an annual basis, the San Antonio's hospitality industry has an economic impact of $12 billion, brings in 30 million visitors, employs more than 112,000 workers and has a $2.2 billion payroll. The CVB is the entity primarily charged with promoting and marketing San Antonio as a premier convention and meetings destination and a domestic and international visitor destination, for the purpose of positively affecting the City's economy.
One of the important tasks for destination management and marketing organizations is to identify potential markets for growth. The CVB vision is to position San Antonio as Mexico's preferred global destination for tourism. The CVB completed its last contractual year with the prior agency which expired on September 30, 2013. The RFP was released on June 26, 2014 and closed on August 1, 2014. A six-member Evaluation Committee with representatives from the private sector coupled with CVB staff reviewed the responses and performed a thorough review of all written responses. The Committee also received presentations from three short-listed firms (Ad Nova, Global Marketing & Sales and Outside the Box Productions). The Committee recommends Ad Nova as the firm in view of the fact that it received the highest collective score from the evaluation categories (Exper...