DEPARTMENT: Finance
DEPARTMENT HEAD: Troy Elliott
COUNCIL DISTRICTS IMPACTED: City Wide
SUBJECT:
Media Purchases from Spurs Sports and Entertainment
SUMMARY:
This ordinance authorizes a contract between the City of San Antonio and San Antonio Spurs Sports and Entertainment, LLC for advertising and promoting the City's residential recycling program for an amount not to exceed $195,000.00 beginning upon contract award through September 30, 2019. These media purchases will enhance promotional requirements for increased awareness of the SWMD Recycling Program.
BACKGROUND INFORMATION:
In FY 2014, the Solid Waste Management Department (SWMD) launched a partnership with the San Antonio Spurs in order to create more awareness of the City's recycling initiatives. That partnership has resulted in SWMD's most successful television initiative to date by being featured during primetime television throughout the NBA season and playoffs. In addition to more recognition for the program, the partnership has helped to increase visitation to the department's social media pages and websites.
As SWMD continues to move toward reaching the residential recycling goal of 60% by 2025, it is important to continue to pursue marketing initiatives that will help the San Antonio community understand the importance of recycling. By leveraging the fan base of the San Antonio Spurs, SWMD hopes to continue to reach new audiences that may have previously been missed.
ISSUE:
As part of the outreach for the recycling program, SWMD wants to increase awareness by advertising during the NBA San Antonio Spurs games that will be showcased on local and cable television during their 2018-2019 NBA Season. The sponsorship package also includes visibility at the Rampage and San Antonio Football Club (SAFC) games. During the season, SWMD's 30 second TV commercial (referred to below as a "spot") will run 219 times, a combination of TV and Radio spots in English and Spanish, plus 2 spots ev...
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