DEPARTMENT: Aviation
DEPARTMENT HEAD: Frank Miller
COUNCIL DISTRICTS IMPACTED: Citywide
SUBJECT:
Advertising and Marketing Services for the San Antonio Airport System
SUMMARY:
This Ordinance authorizes a professional services agreement with Rocket Red, Ltd. for on-call advertising and marketing services for the Airline Incentive Program, Airport Concession Marketing Campaign, South Central Texas Gateway Advertising Program and other services as required for the San Antonio Airport System in an amount not to exceed $4,000,000.00. The contract term is three years with an option for renewal for two one-year periods.
BACKGROUND INFORMATION:
The San Antonio Airport System (SAAS) requires a firm to provide marketing and advertising services to promote three programs:
* Air Service Development Incentive Program: As part of the Incentive Program, the City offers marketing incentives to the airline initiating new non-stop service or entering the San Antonio market. As required by the Federal Aviation Administration (FAA), the firm assists the airline in developing a customized marketing plan. The marketing firm also provides design services and makes procurements not to exceed a specified dollar amount as detailed in the signed incentive agreement. The marketing plan specifically promotes San Antonio International Airport (SAT), the eligible airline's brand and the new route between San Antonio and the new destination.
* Airport Concession Marketing Campaign: The firm will support the concession program and facilities at the San Antonio International Airport. In accordance with their concession agreements, concession owners and operators at SAT fund a central marketing and promotional program for the purpose of increasing sales and promoting good customer service. These services are in accordance to the Airport Concessions Disadvantage Business Enterprises Program (ACDBE).
* South Central Texas Gateway Advertising Program: The ...
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