DEPARTMENT: San Antonio Convention & Visitors Bureau
DEPARTMENT HEAD: Casandra Matej
COUNCIL DISTRICTS IMPACTED: City-Wide
SUBJECT:
Foreign Representative Services in Canada for San Antonio Tourism
SUMMARY:
An Ordinance authorizing a three-year Professional Service Agreement with Pulse Travel Marketing, LTD for foreign representative services assisting the San Antonio Convention & Visitors Bureau (CVB) in its marketing and tourism efforts in Canada, in an amount not to exceed $100,000.00 per year, with an option to renew for one additional two-year (2) term.
BACKGROUND INFORMATION:
On an annual basis, the San Antonio's hospitality industry has an economic impact of $13.4 billion, brings in 31 million visitors, employs more than 122,500 workers and has a $2.5 billion payroll. The CVB is the entity primarily charged with promoting and marketing San Antonio as a premier convention and meetings destination and a domestic and international visitor destination, for the purpose of positively affecting the City's economy.
One of the important tasks for destination management and marketing organizations is to identify potential markets for growth. The CVB vision is to position San Antonio as Canada's preferred global destination for tourism. The CVB completed its last contractual year with the prior agency which expired on September 30, 2015. The RFP was released on August 14, 2015 and closed on September 16, 2015. A five -member Evaluation Committee with representatives from the private sector coupled with CVB staff reviewed the responses and performed a thorough review of all written responses. Four responses were received and evaluated. The evaluation committee interviewed two of the short-listed firms (Pulse Travel Marketing and Vox International). The Committee recommends the highest ranked firm, Pulse Travel Marketing for award based on their scores in the following evaluation criteria: Experience, Background and Qualificati...
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