DEPARTMENT: Center City Development & Operations
DEPARTMENT HEAD: John Jacks
COUNCIL DISTRICTS IMPACTED: 1
SUBJECT:
Amendment # 3 to Paseo del Rio Association License Agreement
SUMMARY:
This ordinance authorizes an amendment for a percentage of license royalty payments to be deposited into a Merchandise Account to be used by the Paseo del Rio Association to fund River Walk improvement projects.
BACKGROUND INFORMATION:
On February 13, 1969, the City and the Paseo del Rio Association (PDRA) entered into an agreement to utilize public space on the River Walk for special events designed to promote the River Walk as a tourist and resident destination, including coordination and production of the Holiday River Parade. The agreement has been renewed regularly with the most recent five-year agreement approved by City Council on March 20, 2014. As part of the agreement, the PDRA will conduct a minimum of 21 events in the public area of the downtown River Walk. These events include arts and crafts fairs, parades, and festivals that promote the River Walk and the downtown.
The following terms and conditions are outlined in the amendment:
PDRA is authorized to design, develop, produce and merchandise unique logos, artwork and merchandise reflecting the River Walk and its historic image. In lieu of creating and selling River Walk merchandise, PDRA entered into a licensing agreement with All American Licensing (AAL) to coordinate the manufacturing, distribution and sales of River Walk merchandise. After PDRA receives $110,000 in royalty payments from AAL, 75% of the royalty payments to PDRA will be deposited into a Merchandise Account, which PDRA will administer and use to fund River Walk improvement projects.
ISSUE:
Execution of this amendment to the PDRA license agreement requires City Council approval. Approval of this ordinance is consistent with City of San Antonio policy of permitting public space along the R...
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