DEPARTMENT: Police
DEPARTMENT HEAD: William McManus, Chief of Police
COUNCIL DISTRICTS IMPACTED: Citywide
SUBJECT:
Contract for Recruitment Advertising and Website Services
SUMMARY:
This ordinance authorizes a contract in an amount up to $150,000 annually with SIP Creatives to develop and implement an advertising campaign intended to increase the number of applicants to the San Antonio Police Department (SAPD). The initial term of the agreement is four (4) years with an option to renew for two additional one-year terms. Funding for this agreement is contingent upon approval of the FY 2018 Proposed Budget.
BACKGROUND INFORMATION:
Advertising and recruitment services assist the Department in attracting applicants for a career in law enforcement. The services needed to recruit police officer positions include developing public relations, hosting a website for the Department, and implementing a media advertising campaign plan created specifically to recruit qualified applicants.
Four (4) responsive proposals to the City's RFP were received on April 19, 2017 from the following firms: esd digital marketing, HeartFire Media, LLC., On Advertising, Inc. and SIP Creatives. The evaluation of each response was based upon a total of 100 points; 25 points for Experience, Background and Qualifications; 30 points allotted for Proposed Plan; 10 points allotted for Respondent's price schedule; 10 points allotted for Local Preference Program and 5 points for the Veteran-Owned Small Business Program.
A six (6) person Evaluation Committee consisting of personnel from the Police Department were tasked with evaluating the proposals. The Evaluation Committee met on July 11, 2017, to discuss and evaluate the responsive proposals received. After an initial committee review and discussion, individual scores were submitted and the aggregate scores were presented. Based on their evaluation, the committee is recommending SIP Creatives for this contract, as the highest...
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