DEPARTMENT: Finance
DEPARTMENT HEAD: Troy Elliott
COUNCIL DISTRICTS IMPACTED: Citywide
SUBJECT:
Advertising Services
SUMMARY:
This procurement authorizes a contract for the purchase of print media advertising with Clear Channel Outdoor for an amount not to exceed $55,131.00 to support the San Antonio Metropolitan Health District in promoting children's oral health services, HIV and Syphilis prevention, and breastfeeding promotion related to the Medicaid 1115 Waiver Program by educating the community and providing outreach. The acceptance of funds from the Medicaid 1115 Waiver has been previously authorized under City Ordinance # 2013-01-31-0062 and will be used to pay for these services.
BACKGROUND INFORMATION:
During the 2011 legislative session, the Texas Health and Human Services Commission (HHSC) was directed to achieve cost savings by providing Medicaid through a managed care program throughout the state. HHSC worked with the Centers for Medicare and Medicaid Services (CMS) to achieve these goals. In December 2011, CMS approved Texas' 1115 waiver, formally named the "Texas Healthcare Transformation and Quality Improvement Program" or "Medicaid 1115 Waiver" for short.
On January 31, 2013, City Council authorized the submission of six project proposals by SAMHD in the amount of $43,392,942.00 through new Delivery System Reform Incentive Payment (DSRIP) arm of the Medicaid 1115 Waiver". SAMHD carefully selected projects in the following areas: diabetes prevention, children's oral health services, HIV and Syphilis prevention, breastfeeding promotion, teen pregnancy prevention and neighborhood health promotion. All six project proposals are in alignment with SAMHD's strategic plan and many community goals set forth by SA2020 and have the overall goal of improving health outcomes.
Specifically, the Medicaid 1115 Waiver Oral Health project will improve access to preventive dental services (dental sealants and fluoride...
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