City of San Antonio - File #: 14-2507

• File #: 14-2507
• Type: Purchase of Services
• In control: City Council A Session
• On agenda: 10/30/2014
• Posting Language: An Ordinance authorizing a contract between the City and San Antonio Spurs LLC d/b/a Spurs Sports & Entertainment, LLC for advertising promoting the City's residential recycling program for an amount not to exceed $135,650.00, from the FY 2015 Solid Waste Management Operating Budget. [Peter Zanoni, Deputy City Manager; David W. McCary, Director, Solid Waste Management]

Date	Ver.	Action By	Action	Result
10/30/2014	1	City Council A Session	adopted	Pass

DEPARTMENT: Solid Waste Management


DEPARTMENT HEAD: David W. McCary


COUNCIL DISTRICTS IMPACTED: All


SUBJECT:

Media Purchases from Spurs Sports & Entertainment, LLC


SUMMARY:

This ordinance authorizes the Solid Waste Management Department (SWMD) to execute media purchases for advertising with San Antonio Spurs LLC d/b/a Spurs Sports & Entertainment, LLC for an amount not to exceed $135,650.00 beginning November 1, 2014 to September 30, 2015. These media purchases will encompass promotional needs for outreach for the SWMD recycling program through increased awareness.


BACKGROUND INFORMATION:

In FY 2014, the Solid Waste Management Department (SWMD) launched a partnership with the San Antonio Spurs in order to create more awareness of the City's recycling initiatives. That partnership, which included a television ad featuring Danny Green, has been SWMD's most successful television initiative to date, receiving more than 3,000 views on the SWMD You Tube page. Comparatively, other commercials and educational videos available on the SWMD You Tube page have received on average less than 600 views each. Overall, this partnership has increased viewership on the SWMD You Tube page by five times. The commercial was also featured during primetime television throughout the second half of the NBA season and playoffs. In addition to more recognition for the program, the partnership has helped to increase visitation to the department's social media pages and websites.

As SWMD continues to move toward reaching the residential recycling goal of 60% by 2025, it is important to continue to pursue marketing initiatives that will help the San Antonio community understand the importance of recycling. By leveraging the fan base of the San Antonio Spurs, SWMD hopes to continue to reach new audiences that may have previously been missed.


ISSUE:

As part of the outreach for the recycling program, SWMD wants to increase awareness by advertis...