DEPARTMENT: Culture and Creative Development
DEPARTMENT HEAD: Felix N. Padron
COUNCIL DISTRICTS IMPACTED: 1
SUBJECT:
La Villita Advertising and Marketing Plan Professional Services Agreement
SUMMARY:
An ordinance authorizing a professional services agreement for the development of a La Villita Advertising and Marketing Plan with Creative Civilization for a total amount not to exceed $200,000.00.
BACKGROUND INFORMATION:
As part of a comprehensive and proactive approach in the transformation of the La Villita Historic Arts Village, the development of an Advertising and Marketing Plan will help to bring La Villita into the 21st century and become a vital part of the "Decade of Downtown." The FY 2015 Budget included funds to complete this plan.
On January 30, 2015, a Request for Proposals (RFP) was issued to solicit responses from qualified Respondents interested in providing marketing and design services for the La Villita Historic Arts Village. The goal of the RFP is to plan, develop, and implement a new La Villita Historic Arts Village marketing campaign that will blend the historic nature of the village with vibrant and modern design elements that appeal to both residents and visitors.
The selected Respondent will develop and implement a marketing plan to include a new logo and identity package; branding guidelines and color pallet scheme; creative design of infographics to be used in printed materials; online, interactive and social media; public relations initiatives; and new branding scheme for the La Villita web pages on the DCCD website.
The evaluation committee consisted of representatives from the Department for Culture and Creative Development, City Center Development and Operations Department, Convention & Visitors Bureau, Aviation, the Solid Waste Management Department, and the current President of the La Villita Tenants Association. The Finance Department, Purchasing Division assisted by ensuring com...
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