City of San Antonio - File #: 15-4815

• File #: 15-4815
• Type: Purchase of Services
• In control: City Council A Session
• On agenda: 10/8/2015
• Posting Language: An Ordinance accepting an offer from the San Antonio Spurs, LLC d/b/a Spurs Sports & Entertainment, LLC to provide advertising promoting the City’s residential recycling program for a total amount of $139,000.00, funded from the FY 2016 Solid Waste Operating and Maintenance Fund. [Ben Gorzell, Chief Financial Officer; Troy Elliott, Director, Finance]

Date	Ver.	Action By	Action	Result
10/8/2015	1	City Council A Session	adopted	Pass

DEPARTMENT: Finance


DEPARTMENT HEAD: Troy Elliott


COUNCIL DISTRICTS IMPACTED: City Wide


SUBJECT:
Media Purchases from Spurs Sports and Entertainment



SUMMARY:
This ordinance authorizes the Solid Waste Management Department (SWMD) to execute media purchases for advertising with Spurs Sports and Entertainment, LLC in an amount not to exceed $139,000.00 during the 2015-2016 NBA Season. These media purchases will encompass promotional needs for the outreach for the SWMD recycling program through increased awareness.



BACKGROUND INFORMATION:
In FY14, the Solid Waste Management Department (SWMD) launched a partnership with the San Antonio Spurs in order to create more awareness of the City's recycling initiatives. That partnership has been SWMD's most successful television initiative to date receiving more than 3,000 views on the SWMD's You Tube page as well as being featured during primetime television throughout the second half of the NBA season and playoffs. In addition to more recognition for the program, the partnership has helped to increase visitation to the department's social media pages and websites.

As SWMD continues to move toward reaching the residential recycling goal of 60% by 2025, it is important to continue to pursue marketing initiatives that will help the San Antonio community understand the importance of recycling. By leveraging the fan base of the San Antonio Spurs, SWMD hopes to continue to reach new audiences that may have previously been missed.



ISSUE:
As part of the outreach for the recycling program, SWMD wants to increase awareness by advertising during the NBA San Antonio Spurs games that will be showcased on local and cable television during their 2015-2016 NBA Season. Through this agreement, a 30-second SWMD commercial will run 70 times throughout the season. SWMD will be the title sponsor for a full season recycling campaign culminating in NBA Green Week in April. As part of the NBA Green W...