DEPARTMENT: San Antonio Convention & Visitors Bureau
DEPARTMENT HEAD: Casandra Matej
COUNCIL DISTRICTS IMPACTED: City-Wide
SUBJECT:
Professional Research Services for San Antonio Tourism and Meeting Industry
SUMMARY:
An Ordinance authorizing a three-year Research Services Agreement with The Experience Institute for professional research services assisting the San Antonio Convention & Visitors Bureau (CVB) to promote and better position the City as a destination of choice by leisure and convention visitors, in a total amount not to exceed $124,800.00, with an option to renew for one additional two-year term in a total amount not to exceed $79,200.00, subject to City Council approval.
BACKGROUND INFORMATION:
The San Antonio hospitality industry has an economic impact of $13.4 billion, bringing in 31 million visitors, employing more than 122,500 workers and has a $2.5 billion payroll. The CVB is the entity primarily charged with promoting and marketing San Antonio as a premier leisure and convention destination.
One of the important tasks for destination management and marketing organizations is to identify opportunities for differentiating a city and further growth. The CVB vision for this initiative is to identify potential opportunities that (1) help to set apart the destination, (2) enhance the visitor experience, and (3) provide for smart growth of the various assets and resources affecting the visitor industry. This is a new initiative for the CVB and is intended to help differentiate and better position San Antonio as a destination of choice by leisure and convention visitors by affording research and information on an ongoing basis on the appeal of the destination.
The Finance Department, Purchasing Division on behalf of the CVB, issued a Request for Proposals (RFP) to solicit responses from qualified Respondents interested in assisting in determination of San Antonio's overall visitor appeal as it relates to the tour...
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