DEPARTMENT: Pre-K 4 SA
DEPARTMENT HEAD: Kathy Bruck, CEO
COUNCIL DISTRICTS IMPACTED: Citywide
SUBJECT:
Contract for Marketing Outreach and Public Relations Services
SUMMARY:
This item includes a briefing and Board consideration of a contract with Creative Noggin, LLC for professional management services related to marketing outreach and public relations for Pre-K 4 SA in an amount not to exceed $328,000.
BACKGROUND INFORMATION:
The previous Contract for Marketing Outreach and Public Relations services was with Creative Civilization. This contract expired on January 21, 2016 and was not eligible for renewal.
The newly selected Contractor will work with Pre-K 4 SA to: (1) launch the new Pre-K 4 SA brand identity, (2) drive overall program awareness and familiarity, and (3) promote application/enrollment during peak periods. The new holistic plan will target three key audiences including: students/families, Educators, and The San Antonio voter at large.
ISSUE:
Pre-K 4 SA seeks to increase awareness of the program, its services to students and educators and its positive impact on the City of San Antonio.
Pre-K 4 SA worked in coordination with the City's Purchasing Division of Finance to develop a Request for Proposals (RFP) to meet the marketing needs of the program. The RFP was released on January 15, 2016 and submissions were due by no later than February 19, 2016. Pre-K 4 SA received a total of eleven responses to the request. Kathy Bruck, Peter Zanoni, Brad Davenport, Paul Chapman, Kim Chance from the San Antonio Metropolitan Health District (SAMHD), and representatives from the City of San Antonio Small Business and Economic Development Agency (SBEDA), and the Purchasing Division of Finance reviewed the responses received and recommend that Pre-K 4 SA enter into a contract with Creative Noggin, LLC for the requested services and in an effort to promote the program. The contract will not exceed $328,000.00 for a...
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