DEPARTMENT: Finance
DEPUTY CHIEF FINANCIAL OFFICER: Troy Elliott
COUNCIL DISTRICTS IMPACTED: CityWide
SUBJECT:
Media Purchases for "No Diapers in Blue Cart Advertising"
SUMMARY:
This ordinance authorizes the Solid Waste Management Department (SWMD) to execute media purchases for television advertising with KSAT 12, KENS TV, and Univision TV SA for an amount not to exceed $180,000.00 to run through October 31, 2016. These media purchases will target promotional needs for the SWMD "No Diapers in Blue Cart" advertising campaign by creating increased awareness to the residents of San Antonio.
BACKGROUND INFORMATION:
A. Submitted for City Council consideration and action is an offer submitted by KSAT 12, to provide 107 thirty second television spots to run during different designated times for a total cost of $75,000.00.
B. Submitted for City Council consideration and action is an offer submitted by Univision TV SA, to provide 108 thirty second television spots on KWEX and 102 thirty second television spots on KNIC to run during different designated times for a total cost of $30,000.00.
C. Submitted for City Council consideration and action is an offer submitted by KENS TV, to provide 145 thirty second television spots to run during different designated times for a total cost for $75,000.00.
As SWMD continues to move toward reaching the residential recycling goal of 60% by 2025, it is important to continue to pursue marketing initiatives that will help the San Antonio community understand the importance of recycling. The SWMD "No Diapers in Blue Cart" campaign is geared at educating residents and reducing the amount of diapers being placed in the blue recycling carts thereby contaminating the recycling load and creating a hazard to individuals at the recycling plant. With this airtime purchase, the campaign that began in the fall of 2015 will continue through October 31, 2016.
ISSUE:
As part of the outreach for the recycling program, SWMD ...
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