DEPARTMENT: Convention and Sports Facilities Department
DEPARTMENT HEAD: Michael J. Sawaya, Director
COUNCIL DISTRICTS IMPACTED: All
SUBJECT:
Execution of a Professional Service Agreement with Visit San Antonio ("VSA") establishing VSA as the City of San Antonio's ("City") provider of destination and marketing services and other functions formerly provided to the City by the City's former Convention & Visitors Bureau ("CVB").
SUMMARY:
This ordinance authorizes the execution of a Destination and Marketing Services Agreement in the amount of approximately $23,000,000.00 in fiscal year 2017 and other related agreements with Visit San Antonio ("VSA") for the performance of duties associated with the City's former Convention & Visitors Bureau ("CVB").
BACKGROUND INFORMATION:
The visitor industry is a key economic generator for the City of San Antonio with an estimated $13.4 billion annual economic impact. Additionally, San Antonio hosts more than 32.5 million visitors annually, which provides for more than 122,500 local jobs. The significance of the CVB's efforts, working jointly with its partners, is directly connected to the success of San Antonio's visitor industry. The SACVB is the only organization of the top 50 U.S. cities in a city governed structure, including all cities in our competitive set.
Competition between destinations for leisure visitors, meetings, and conventions is growing at both a national and international level. A primary goal for this transition is to cultivate a dynamic and competitive Destination Marketing Organization ("DMO") that affords the best competitive advantage to sustain and grow the San Antonio visitor industry.
In May 2015, Mayor Taylor appointed a CVB Structure Task Force (the "Task Force") comprised of more than a dozen local industry leaders charged with determini...
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