DEPARTMENT: Finance
DEPARTMENT HEAD: Troy Elliott
COUNCIL DISTRICTS IMPACTED: CityWide
SUBJECT:
Media Purchases from Spurs Sports and Entertainment
SUMMARY:
This ordinance authorizes the Solid Waste Management Department (SWMD) to execute media purchases for advertising with Spurs Sports and Entertainment, LLC for an amount not to exceed $186,950.00 upon contract award through September 30, 2017. These media purchases will support promotional initiatives for the SWMD through increased awareness of the recycling program.
BACKGROUND INFORMATION:
In FY2014, the Solid Waste Management Department (SWMD) launched a partnership with the San Antonio Spurs in order to create more awareness of the City's recycling initiatives. This partnership has been the SWMD's most successful media initiative to date, receiving more than 3,000 views on the SWMD's You Tube page. Furthermore, the initiative is being featured during primetime television broadcasts throughout the second half of the NBA season and playoffs. In addition to more recognition for the program, the partnership has promoted increased visits to the department's social media pages and websites.
As SWMD continues to move toward reaching the residential recycling goal of 60% by 2025, it is important to continue to pursue marketing initiatives that will help the San Antonio community understand the importance of recycling. By leveraging the fan base of the San Antonio Spurs, SWMD hopes to continue to reach new audiences that may have previously been missed.
ISSUE:
As part of the outreach for the recycling program, SWMD wants to increase awareness by advertising during the NBA San Antonio Spurs games that will be showcased on local and cable television during their 2016-2017 NBA Season. Through this agreement, a 30-second SWMD commercial will run 70 times throughout the season. The SWMD will be the title sponsor for a full season recycling campaign culminating in NBA Green Week in March. ...
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