DEPARTMENT: Economic Development
DEPARTMENT HEAD: Rene Dominguez
COUNCIL DISTRICTS IMPACTED: City-Wide
SUBJECT:
Briefing by the San Antonio Economic Development Foundation (SAEDF)
SUMMARY:
The SAEDF will provide a briefing on the San Antonio branding initiative that aims to cohesively unify San Antonio's various marketing messages around a set of brand characteristics bringing consistency and amplification to our city's unique value proposition.
BACKGROUND INFORMATION:
For many years, well-intentioned organizations in San Antonio have been marketing the City through their own unique efforts. However, an opportunity exists to develop and coordinate a unifying brand for San Antonio. While there have been different efforts over the past several years attempting to address the challenge, in March of 2016, Mayor Taylor requested that SAEDF Chairman Wayne Peacock lead an enhanced effort to help unify San Antonio's marketing platforms to properly portray the city's transformative growth, limitless opportunities and global aspirations.
This "movement" is designed to develop a set of community-approved and verified brand characteristics bringing consistency to San Antonio's unique value proposition and amplifying community-wide efforts to market our city to various out-of-market targets. SAEDF engaged various community partners and stakeholders that actively market San Antonio to outside targets as a location to live, work, visit or operate a business.
The initial taskforce included:
* 80/20 Foundation
* Bexar County
* BioMed SA
* Brooks City Base
* Centro San Antonio
* Choose SA
* City of San Antonio Economic Development
* CPS Energy
* Geekdom
* Hemisfair
* HOLT CAT/Spurs
* North San Antonio Chamber of Commerce
* Port San Antonio
* San Antonio Manufacturing Association
* San Antonio Chamber of Commerce
* Visit San Antonio (formerly San Antonio Convention & Visitors Bureau)
* San Antonio Hispanic Chamber of Commerce
* The Pearl
* Tricentennial
* TechBloc...
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