DEPARTMENT: Convention & Sports Facilities
DEPARTMENT HEAD: Michael J. Sawaya
COUNCIL DISTRICTS IMPACTED: City wide
SUBJECT: Professional Services Agreement with Premier Partnerships
SUMMARY:
This Ordinance authorizes an Agreement with Premier Partnerships to implement the sale of the Commercial Sponsorship Program for the Alamodome for a period of one year, with an option to renew for an additional two (1) year terms, for a total contract cost not to exceed $2.2 million over the entire term and extensions.
BACKGROUND INFORMATION:
The City issued a Request for Proposals (RFP) for a Commercial Sponsorship Program for the Alamodome in February 2012 and subsequently entered into a Professional Services Agreement for these services with Premier Partnerships. The contract was approved by City Council on June 21, 2012, Ordinance No. 2012-06-21-0505. The scope of the contract included the Consultant developing a commercial sponsorship inventory of the Alamodome and developing a sales strategy ("Development Phase I").
The key terms of the sales agreement include:
* Consultant will implement the Sales Strategy in accordance with the updated Final Revenue Maximizer Executive Report. This report assigns value to the different product offerings within the Alamodome and it assists with determining the market value of sponsorship items.
* Consultant has identified multiple sales packages that will be customized between a single Naming Rights Partner, and multiple Founding Partners, and Marketing Partners.
* During the first nine (9) months of the Initial Term, Consultant shall prioritize obtaining a naming rights sponsor for the Alamodome and maximizing sponsorship revenue in the existing beverage pouring rights with leads within the banking, beer, telecommunications, auto and ticketing categories.
* Consultant will be responsible for collateral development through consultant managing/outsourcing to 3rd party creative agency(s) at the expense of the ...
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