City of San Antonio - File #: 17-1258

• File #: 17-1258
• Type: Misc - Professional Services Agreements
• In control: City Council A Session
• On agenda: 2/9/2017
• Posting Language: An Ordinance authorizing a contract with aMAEzing, LLC to provide marketing and advertising services to Animal Care Services in the amount of up to $150,000.00 per Fiscal Year for a term of February 1, 2017 through September 30, 2019 with a total value of $420,000 with the option to renew two one-year terms. [Maria Villagómez, Assistant City Manager; Heber Lefgren, Director, Animal Care Services]

Date	Ver.	Action By	Action	Result
2/9/2017	1	City Council A Session	adopted	Pass

DEPARTMENT: Animal Care Services

DEPARTMENT HEAD: Heber Lefgren

COUNCIL DISTRICT(S) IMPACTED: City Wide

SUBJECT:
ACS Marketing Services Contract with aMAEzing, LLC

SUMMARY:
An Ordinance authorizing a contract with aMAEzing, LLC to provide marketing and advertising services to Animal Care Services in the amount of up to $150,000.00 per Fiscal Year for a term of February 1, 2017 through September 30, 2019 with the option to renew two one-year terms. The estimated total amount of funds for the three-year contract is $420,000.00.

BACKGROUND INFORMATION:
ACS has contracted with marketing agency, aMAEzing, LLC since Fiscal Year 2012 to carry out annual marketing campaigns aimed at local pet owners. Past messaging has highlighted animal welfare and the various tenets of responsible pet ownership including awareness of State and local animal-related laws, "leash...not loose", and spay/neuter. The purpose of this marketing contract is to create new ACS marketing campaigns and media buying services.
On November 2, 2016, a Request for Proposals (RFP) was issued to solicit responses from qualified Respondents for a full-service bilingual advertising and marketing agency to collaborate with ACS on impactful outreach awareness that encourages responsible pet ownership and the humane treatment of our community's pets. The City held a pre-submittal conference at ACS on November 9, 2016 to answer questions from potential Respondents. The proposal was advertised to the public in the San Antonio Express News, the City's website, TVSA (Spectrum Cable Channel 21) and 372 outreach notices were sent to existing City, current ACS, and locally-registered marketing and advertising vendors as well as 3,230 Veteran-Owned small businesses notifying them of the RFP and how to apply.
The RFP closed on December 2, 2016 and six responses were received. One proposal was deemed non-responsive for failure to meet the Small Business Economic Developmen...