City of San Antonio - File #: 17-2059

• File #: 17-2059
• Type: Miscellaneous Item
• In control: City Council A Session
• On agenda: 3/30/2017
• Posting Language: An Ordinance enacting a Clean Zone program for the 2018 Men’s NCAA Final Four Tournament in order to regulate certain commercial activity within public property or rights-of-way, including the designation of a portion of downtown and areas around the Alamodome as the geographic boundaries of the Clean Zone, and the establishment of a Clean Zone license permit and criminal penalties not to exceed $2,000.00 for violations. [Carlos Contreras, Assistant City Manager; Michael Sawaya, Director, Convention and Sports Facilities]
• Indexes: Alamodome

Date	Ver.	Action By	Action	Result
3/30/2017	1	City Council A Session

DEPARTMENT: Convention & Sports Facilities


DEPARTMENT HEAD: Michael J. Sawaya


COUNCIL DISTRICTS IMPACTED: Council District 1 and 2


SUBJECT:

Establishment of a Clean Zone Program for the 2018 Men's NCAA Final Four Tournament

SUMMARY:

This Ordinance enacts a Clean Zone Program for the 2018 Men's NCAA Final Four Tournament from Thursday, March 19, 2018 through Thursday April 5, 2018.


BACKGROUND INFORMATION:

The City of San Antonio, in conjunction with event promoters, hosts certain major events which attract thousands of visitors collectively to the San Antonio area, create enormous exposure and publicity, and generate significant economic impact. In 2009, City Council approved Ordinance 2009-06-11-0501 establishing a Clean Zone Program for events hosted by the City. The program designates geographic boundaries for the Clean Zone in the downtown area, provides for special Clean Zone license permits and establishes criminal penalties to be imposed for violations of this Ordinance.

A Clean Zone requires that immediately preceding a major event, any requests to vend goods or services within the downtown area must be reviewed and approved by the event promoter and the requestor must obtain a Clean Zone license permit from the city. The Clean Zone is intended to control the influx of vendors in the downtown area that attempt to capitalize on the major event, as well as control ambush marketing. Ambush marketing is any activities by entities which are not sponsors of the event to associate themselves with that event. The Clean Zone ultimately reduces the amount of unlicensed merchandise peddled unlawfully in the downtown area, allows the City to present the downtown area appropriately to attendees of the event, and reduces the ability of companies to inundate the downtown area with inappropriate marketing mechanisms.

The Clean Zone was first enacted for the 1998 Men's Final Four Basketball Tournament. The City has since enacted Clean Zones for subsequ...