city of San Antonio


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File #: 17-3405   
Type: Staff Briefing - Without Ordinance
In control: Early Childhood Education Municipal Development Corporation Board of Directors
On agenda: 6/20/2017
Posting Language: Staff briefing and possible Board action to approve a contract with Creative Noggin, LLC. for marketing outreach, public relations, and branding services in an amount not to exceed $1,950,000 over three years and the option for a one-year renewal [Paul Chapman, Pre-K 4 SA Communications Manager]
Indexes: Pre-K 4 SA
Attachments: 1. Marketing RFP Presentation
Date Ver.Action ByActionResultAction DetailsMeeting DetailsVideo
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DEPARTMENT: Pre-K 4 SA


DEPARTMENT HEAD: Sarah Baray, Ph.D.


COUNCIL DISTRICTS IMPACTED: Citywide


SUBJECT:

Contract for Marketing Outreach and Public Relations Services


SUMMARY:

This item includes a briefing and Board consideration of a contract with Creative Noggin, LLC. for professional management services related to marketing outreach and public relations for Pre-K 4 SA in an amount not to exceed $1,950,000 over three years and the option for a one-year renewal.


BACKGROUND INFORMATION:

The previous contract for Marketing Outreach and Public Relations services was with Creative Noggin, LLC. This contract expires on June 30, 2017 and is not eligible for renewal.

The newly selected Contractor will work with Pre-K 4 SA to: (1) provide overarching brand strategy and stewardship, (2) drive overall program awareness and familiarity, and (3) promote application/enrollment during peak periods. The new holistic plan will target three key audiences including: students/families, Educators, and The San Antonio community at large.

ISSUE:

Pre-K 4 SA seeks to increase awareness of the program, its services to students and educators and its positive impact on the City of San Antonio.

Pre-K 4 SA worked in coordination with the City's Finance Department, Purchasing Division (Purchasing) to develop a Request for Proposals (RFP) to meet the marketing needs of the program. The RFP was released on April 19, 2017 and submissions were due by May 22, 2017. Pre-K 4 SA received a total of nine responses to the request. Peter Zanoni, Sarah Baray, Andie Rodriguez, Paul Chapman, Sandra Garcia - Marketing Director for The DoSeum, and representatives from the City of San Antonio Small Business and Economic Development Agency (SBEDA), and Purchasing reviewed the responses received and recommend that Pre-K 4 SA enter into a contract with Creative Noggin, LLC. for the requested services and in an effort to promote the program. The contract is for an amount not to exceed $1,9...

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