DEPARTMENT: Pre-K 4 SA
DEPARTMENT HEAD: Sarah Baray, Ph.D.
COUNCIL DISTRICTS IMPACTED: Citywide
SUBJECT:
Marketing Update: 2016-17 Creative Year-in-Review
SUMMARY:
Staff briefing of strategic tenets driving 2016-2017 marketing activity and creative development
BACKGROUND INFORMATION:
In the 2016-17 school year, Pre-K 4 SA launched its inaugural multi-target campaign aimed at three key Pre-K 4 SA audiences (prospective parents, educators and community at large). Efforts were informed by quantitative and qualitative consumer research conducted in January and October of 2016 as an effort to establish baseline awareness and understanding of Pre-K 4 SA.
These efforts were primarily aimed at driving enrollment and communicating educational and community impact of Pre-K 4 SA.
Year 2-4 (2017-2020) communications are currently being planned to determine message mix and placement.
ISSUE:
This briefing will include an overview of communications strategies and efforts in place during the 2016-2017 year, as well as a brief preview of strategies for the 2017-18 year.
ALTERNATIVES:
This item is a briefing for informational purposes only.
FISCAL IMPACT:
This item is a briefing for informational purposes only.
RECOMMENDATION:
This item is a briefing for informational purposes only.