DEPARTMENT: Transportation & Capital Improvements
DEPARTMENT HEAD: Mike Frisbie, P.E.
COUNCIL DISTRICTS IMPACTED: Citywide
SUBJECT:
Public Relations Consulting Professional Services Agreement for Vision Zero and Transportation Planning
SUMMARY:
An ordinance authorizing the execution of a professional services agreement for public relations consulting services with Komet Marketing Communications, Inc. for a term of one year with an option to renew the agreement for up to two, one-year extensions under the same terms and conditions in support of Vision Zero and Transportation Planning.
BACKGROUND INFORMATION:
The Transportation & Capital Improvements Department manages various transportation plans and initiatives which includes Vision Zero and the SA Tomorrow Multimodal Transportation Plan. Vision Zero is a worldwide initiative with the purpose of eliminating traffic fatalities and serious injuries, and is part of the SA Tomorrow Multimodal Transportation Plan. The Plan provides a comprehensive review of the current and projected mobility opportunities and challenges in the City through 2040, and shifts the current transportation mindset from moving cars to moving people.
In support of these initiatives, the services provided by the consultant will focus on educating and encouraging people to practice safe walking, biking and driving; and consider sustainable transportation options to improve roadway safety and reliability necessitated by the projected population growth. This will be accomplished through the following methods:
* Media Planning & Purchasing
* Social Media & Website Management
* Event Strategic Planning
The public relations campaign will also be used to publicize infrastructure improvements and technology advancements to instill public confidence in City efforts to provide the best transportation network.
Procurement of Services
On March 24, 2017, a Request for Proposals (RFP) was issued to solicit responses from qualified r...
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