DEPARTMENT: Aviation
DEPARTMENT HEAD: Russell J. Handy
COUNCIL DISTRICTS IMPACTED: Citywide
SUBJECT:
Advertising and Marketing Services Professional Services Agreement for the San Antonio Airport System
SUMMARY:
This Ordinance will authorize a professional services agreement with PAVLOV Advertising, LLC (PAVLOV) for on-call advertising and marketing services for the San Antonio Airport System (SAAS). The term of the agreement is for three years with the option to extend for two, one-year periods. The total contract amount is in an amount not to exceed $4,000,000.00 over the entire contract period.
PAVLOV will provide media program evaluation and purchases across various domestic and international media markets and types; creative concept development; design and production; strategic planning and project management; online, website and social media marketing strategies; and other related tasks to support the Airline Incentive Program, Airport Concession Marketing Campaigns, Meet Me Campaign and other marketing campaigns the Aviation Department may require to support the marketing of the airport system. Projects are assigned under this agreement through an "on-call" task order basis to allow flexibility to the Aviation Department staff, airlines and concessionaires to address their marketing and advertising needs. In accordance with federal requirements, the solicitation was released under the Airport Concessions Disadvantaged Business Enterprise (ACDBE) program.
BACKGROUND INFORMATION:
The City requires a full-service agency to manage marketing and advertising campaigns in support of the Air Service Incentive Program, Concessions Marketing Campaign for the San Antonio International Airport (SAT), SAT Meet Me advertising campaign, and miscellaneous on-call airport advertising, graphic design, print production, and video photography projects. The current contract for on-call marketing and advertising for the SAAS expired on September 30, 2017.
Air...
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