DEPARTMENT: Finance
DEPARTMENT HEAD: Troy Elliott
COUNCIL DISTRICTS IMPACTED: Citywide
SUBJECT:
Media Purchases from Spurs Sports and Entertainment
SUMMARY:
This ordinance authorizes the Solid Waste Management Department (SWMD) to execute media purchases for advertising with Spurs Sports and Entertainment, LLC for an amount not to exceed $195,000.00. These media purchases will encompass promotional needs for the Outreach SWMD Recycling Program through increased awareness.
BACKGROUND INFORMATION:
In FY 2014, the Solid Waste Management Department launched a partnership with the San Antonio Spurs in order to create more awareness of the City's recycling initiatives. That partnership has been SWMD's most successful television initiative to date and has helped to increase visitation to the department's social media pages and websites.
As SWMD continues to move toward reaching the residential recycling goal of 60% by 2025, it remains important to continue to pursue marketing initiatives that will assist the San Antonio community understand the importance of recycling. By leveraging the fan base of the San Antonio Spurs, SWMD hopes to continue to reach new audiences that may have previously been missed.
ISSUE:
As part of the outreach for the recycling program, SWMD wants to increase awareness by advertising during the NBA San Antonio Spurs games that will be showcased on local and cable television during their 2017-2018 NBA Season. During the season, SWMD's 30 second TV commercial (referred to below as a "spot") will run 63 times, a 30 second radio spot will run 88 times in English and will run 170 times in Spanish. During March 2018, SWMD will receive 40 group tickets to one Spurs game to reward the schools that participate in the Outreach program. Contest rules are under development. The sponsorship package also includes visibility at the Rampage and San Antonio Football Club (SAFC) games. This will allow SWMD to reach approximately 1.1 million ...
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