DEPARTMENT: Tricentennial Office
DEPARTMENT HEAD: Carlos J. Contreras, III
COUNCIL DISTRICTS IMPACTED: City-wide
SUBJECT:
Tricentennial Celebration Commission Update
SUMMARY:
Update on the San Antonio Tricentennial Celebration.
BACKGROUND INFORMATION:
Throughout 2018 San Antonio is commemorating and celebrating the Tricentennial of the founding of the community in 1718. In June 18, 2015, the City of San Antonio created the Tricentennial Commission as a non-profit local government corporation designed to assist in the planning, development, and management of a celebration to commemorate 300 years of the community's founding. The Commission's guiding principles included: creating a positive and/or lasting impact; showcasing San Antonio's diversity, inclusiveness, and authenticity; and educating and celebrating the community's shared history and advancing the region's legacy. Four pillars were developed for the Tricentennial Celebration - History and Education, Arts and Culture, Community Service, and a Commemorative Week full of activities time around the actual founding of the first Mission and the Presidio San Antonio de Bej?r.
The Tricentennial year officially began with the New Year's Eve celebration, Celebrate 300. With that event successfully completed, Tricentennial staff has begun executing a marketing and communications plan, planning for Commemorative Week, and carrying out the first community service day under the Serve 300 banner.
Marketing and Communication
To reach as many people as possible, the Commission is engaging in the execution of a comprehensive communications plan that utilizes paid media, earned media, and social media. Adjustments have been made to both the media buy, digital marketing and public relations efforts to create more awareness of the Tricentennial and its initiatives throughout the co...
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