DEPARTMENT: Transportation & Capital Improvements
DEPARTMENT HEAD: Mike Frisbie, P.E.
COUNCIL DISTRICTS IMPACTED: Citywide
SUBJECT: San Antonio Safest Driver Contest USAA Sponsorship Agreement
SUMMARY:
An ordinance authorizing the execution of a Funding Agreement with the United States Automobile Association (USAA) accepting $49,500.00 for the primary sponsorship of the San Antonio Safest Driver Contest, a citywide campaign to educate and encourage drivers on safe driving behaviors as part of Vision Zero.
BACKGROUND INFORMATION:
Cambridge Mobile Telematics (CMT) has developed the award-winning Safest Driver application that is a complete mobile telematics solution for extracting actionable insights on driving behaviors. The application uses mobile phone sensors to measure driving behaviors to include acceleration, braking, cornering, speeding, and phone distraction. The application analyzes the data collected and then provides drivers with tools to analyze their driving in order to achieve real behavioral change through immediate and ongoing feedback.
The driving behavior data collected and tracked by the Safest Driver application will ultimately determine the safest driver through a contest. Users can invite friends to compete for top rankings. Competitions can be amongst user's own contacts or on a citywide scale.
The feedback and gamification in the application engages users and leads to improvements in driving behavior. CMT has shown users see an average reduction of 35% in phone distraction, 20% in hard braking, and 20% in at-risk speeding within 30 days of using the application.
Upon the completion of the contest, the following important data will be provided to the City:
? Challenging road segments based on driver behavior
? Beginning and end location of users' trips
? Travel time analysis for comparison of travel time delays throughout the day
? Trip modes used include driver, passenger, bike, or bus
? Roadway usage by transportation...
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