DEPARTMENT: Health
DEPARTMENT HEAD: Colleen M. Bridger MPH, PhD
COUNCIL DISTRICTS IMPACTED: Citywide
SUBJECT:
Authorization of an Agreement with aMAEzing Marketing Group for the Air Quality Program
SUMMARY:
This ordinance authorizes a Professional Services Agreement with aMAEzing Marketing Group for media and outreach efforts for the San Antonio Metropolitan Health District's Air Quality Program in an amount up to $105,000 for a term beginning upon execution and ending September 30, 2018 with options to renew for one (1), one-year term.
BACKGROUND INFORMATION:
The U.S. Environmental Protection Agency (EPA) released a more stringent "health-based" air pollution (ozone) standard on October 1, 2015, potentially impacting San Antonio's air quality attainment status. Air quality is a significant priority for the Alamo Region, as it has an impact on our community's public and economic health. The goal of Metro Health is to create awareness about sources of ozone pollution and accountability by reaching the general public and the business community. The overall goal will align with the City's SA Tomorrow long-range plan through 2040 and the San Antonio Metropolitan Health District's (Metro Health) Strategic Plan.
Through a professional services contract with aMAEzing Marketing Group for the development of a messaging campaign for implementation across the general public, neighborhood associations, businesses with air emissions, and industry. The campaign will utilize various media outlets including social media, print media, public meetings, industry round tables and in-person presentations. The results will be measured by achieving a large number of residents across a wide array of media outlets.
On January 17, 2018, a Request for Proposals (RFP) was issued to solicit responses from qualified Respondents for an outreach awareness media campaign. The RFP was advertised in the San Antonio Express-News, the City's SAePS portal, City website,...
Click here for full text