DEPARTMENT: Department of Arts & Culture
DEPARTMENT HEAD: Debbie Racca-Sittre
COUNCIL DISTRICTS IMPACTED: All Council Districts
SUBJECT:
Visit San Antonio Marketing Efforts
SUMMARY:
Visit San Antonio will provide the Arts, Culture, and Heritage Council Committee an update of their marketing efforts to promote San Antonio as a cultural destination.
BACKGROUND INFORMATION:
Visit San Antonio is a 501(c) 6, and serves as the sales and marketing arm of San Antonio as a leading leisure and meetings destination. San Antonio welcomes 20.9 million overnight leisure visitors annually. Hospitality is one of the top five industries in the city, contributing $13.6 billion into the local economy and employing more than 130,000.
The organization markets San Antonio as a city rich in arts, culture, and history and has initiated several marketing efforts and new endeavors that further position San Antonio as a cultural destination. The Visit San Antonio Cultural Advisory Committee advises staff on these efforts.
ISSUE:
Visit San Antonio will provide an update to the Arts, Culture, and Heritage Committee on their marketing efforts to promote San Antonio as a cultural destination.
ALTERNATIVES:
This item is for briefing purposes only.
FISCAL IMPACT:
This item is for briefing purposes only.