DEPARTMENT: Aviation
DEPARTMENT HEAD: Russell J. Handy
COUNCIL DISTRICTS IMPACTED: Citywide
SUBJECT:
Advertising Concession Agreement at the San Antonio International Airport
SUMMARY:
This Ordinance authorizes the negotiation and execution of a non-exclusive, 10-year concession at the San Antonio International Airport with Lamar Airport Advertising (Lamar) for the development and management of the Airport Advertising Concession Program. The minimum annual guarantee (MAG) is $700,000.00.
The negotiation time will allow Lamar Airport Advertising to develop a transition plan with the current advertising vendor. Currently, advertisements throughout the airport campus use equipment owned by the current contractor and the contracts are with the current contractor. A transition plan will allow all parties to discuss the transition period and develop a schedule that provides a seamless experience for the traveling passenger.
BACKGROUND INFORMATION:
Over nine million visitors travel through the San Antonio International Airport each year, providing a prime advertising location for local and national advertising and a non-airline revenue generator for the San Antonio Airport System.
In late 2017, the City released a solicitation for proposals from vendors that have demonstrated expertise in the planning, development, execution and management of an advertising concession program at airports, major transportation centers, shopping centers or other high traffic volume public facilities for the San Antonio International Airport on a non-exclusive basis. The selected respondent shall have the non-exclusive rights and responsibilities for the design, fabrication, installation, operation, maintenance, sale of advertising space throughout the airport as well as the overall management of the Airport Advertising Concession Program at its own expense.
In the solicitation, the City sought the development of a state-the-art, energy-efficient advertising display pr...
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