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File #: 18-4447   
Type: Staff Briefing - Without Ordinance
In control: Early Childhood Education Municipal Development Corporation Board of Directors
On agenda: 8/7/2018
Posting Language: Briefing of marketing, public relations, and key messaging [Brooke Haley, Creative Noggin Account Supervisor; Jill Byrd, Creative Noggin Senior Public Relations Account Supervisor]
Attachments: 1. Staff Presentation
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DEPARTMENT: Pre-K 4 SA                     

 

 

DEPARTMENT HEAD: Sarah Baray, Ph.D.

                     

                     

COUNCIL DISTRICTS IMPACTED: Citywide

 

 

SUBJECT:

 

Marketing Update

 

 

SUMMARY:

 

This item includes a briefing on current marketing efforts for the program and future areas of focus for marketing.

 

 

BACKGROUND INFORMATION:

 

Creative Noggin is the agency of record for Pre-K 4 SA. The agency provides marketing and public relations services for the program.

 

 

ISSUE:

 

This item will review marketing efforts over the past year to include paid and owned media. This will also review public relations and media coverage. The briefing will conclude by reviewing key messages for Board Members to utilize moving forward.

 

 

ALTERNATIVES:

 

This item is a briefing for informational purposes only.

 

 

FISCAL IMPACT:

 

This item is a briefing for informational purposes only.

 

 

RECOMMENDATION:

 

This item is a briefing for informational purposes only.