city of San Antonio


Share to Facebook Share to Twitter Bookmark and Share
File #: 19-5336   
Type: Staff Briefing - Without Ordinance
In control: Early Childhood Education Municipal Development Corporation Board of Directors
On agenda: 8/6/2019
Posting Language: Staff and Agency update and review of 2018-19 marketing activities to include: paid, earned and owned media marketing, public relations, and key messaging [Paul Chapman, Chief Marketing and Communications Officer Pre-K 4 SA; Tracy Marlowe, Creative Noggin Principal; Jill Byrd, Creative Noggin Senior Public Relations Account Supervisor]
Indexes: Pre-K 4 SA
Attachments: 1. Staff Presentation
Date Ver.Action ByActionResultAction DetailsMeeting DetailsVideo
No records to display.

DEPARTMENT: Pre-K 4 SA                     

 

 

DEPARTMENT HEAD: Sarah Baray, Ph.D.

                     

                     

COUNCIL DISTRICTS IMPACTED: Citywide

 

 

SUBJECT:

 

Marketing Update/Review

 

 

SUMMARY:

 

This item includes a briefing on 2018-2019 paid, earned and owned media efforts conducted on behalf of Pre-K 4 SA.

 

 

BACKGROUND INFORMATION:

 

Creative Noggin is the agency of record for Pre-K 4 SA. The agency provides marketing and public relations services for the program.

 

 

ISSUE:

 

This item will review marketing efforts over the past year to include paid, earned, and owned media.

 

 

ALTERNATIVES:

 

This item is a briefing for informational purposes only.

 

 

FISCAL IMPACT:

 

This item is a briefing for informational purposes only.

 

 

RECOMMENDATION:

 

This item is a briefing for informational purposes only.