DEPARTMENT: Solid Waste Management Department
DEPARTMENT HEAD: David W. McCary, CPM Director
COUNCIL DISTRICTS IMPACTED: City Wide
SUBJECT:
Request for Proposals for Concept Development and Production of Solid Waste Management Department Marketing Campaigns
SUMMARY:
An ordinance selecting KGB Texas Marketing/Public Relations, Inc., dba KGB Texas Communications and awarding a contract for consultant services related to concept development and production of advertising campaigns for the Solid Waste Management Department (SWMD), in an amount not to exceed $250,000.00 per year, for an initial term of two years with the option of two additional one-year terms, under the same terms and conditions. In addition to the specified campaigns of Cart Downsizing and Contamination, the selected company will provide other video production services including but not limited to filming, editing and animating on an as needed basis, and related multi-media.
BACKGROUND INFORMATION:
The City has a residential recycling goal of 60% by the year 2025. In order to meet that goal, SWMD utilizes many outlets to communicate the recycling message to San Antonio residents. Over the past several years, advertising has been purchased through local TV and radio in both English and Spanish, outdoor billboards, social media, and in theater advertising on screen and in lobbies of all San Antonio movie complexes. The advertising has been purchased in relatively small portions at a time. Because of this, each portion of time has had its own message and concept, which has its limitations. The messaging in these advertisements has been fragmented and has not had the impact that a larger, contiguous campaign would have.
Through this contract, SWMD will engage full-service video production company to conceptually develop and produce a complete multimedia campaign for the Cart Downsizing and recycling and organics messages. These concepts are expected to have a two-year life span, and...
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