city of San Antonio


Share to Facebook Share to Twitter Bookmark and Share
File #: 19-8383   
Type: Purchase of Services
In control: City Council A Session
On agenda: 12/5/2019
Posting Language: Ordinance approving a contract with San Antonio Spurs, L.L.C. for advertising and promoting the City’s residential recycling program for an amount not to exceed $195,000.00. Funding is available from the FY 2020 Solid Waste Operating and Maintenance Fund Adopted Budget. [Ben Gorzell, Chief Financial Officer; Troy Elliott, Deputy Chief Financial Officer, Finance]
Attachments: 1. 61-12203 Spurs Sports & Entertainment, 2. Bid Tab, 3. Certificate of Exemption, 4. Draft Ordinance, 5. Ordinance 2019-12-05-0975
DEPARTMENT: Finance


DEPARTMENT HEAD: Troy Elliott


COUNCIL DISTRICTS IMPACTED: Citywide


SUBJECT:

Media Purchases from Spurs Sports and Entertainment


SUMMARY:

This ordinance authorizes the Solid Waste Management Department (SWMD) to execute media purchases with Spurs Sports & Entertainment, LLC for an amount not to exceed $195,000.00 upon the effective date of the ordinance awarding the contract through September 30, 2020. These media purchases will encompass promotional needs for the Outreach SWMD Recycling Program to promote increased awareness. Funding is available from the FY 2020 Solid Waste Operating and Maintenance Fund.


BACKGROUND INFORMATION:

In FY 2014, the Solid Waste Management Department (SWMD) launched a partnership with the San Antonio Spurs in order to create a greater awareness of the City's recycling initiatives. This partnership has been SWMD's most successful television initiative to date which is being featured during primetime television throughout the NBA season and playoffs. In addition to more recognition for the program, the partnership has helped to increase visitation to the department's social media pages and websites.

As SWMD continues to move toward reaching the residential recycling goal of 60% by 2025, it is important to continue to pursue marketing initiatives that will help the San Antonio community understand the importance of recycling. By leveraging the fan base of the San Antonio Spurs, SWMD hopes to continue to reach new audiences that may have previously been missed.


ISSUE:

A Request for Offer (RFO) was issued to Spurs Sports and Entertainment, LLC outlining the required scope of work to include all necessary advertisement requirements to support SWMD's Recycling educational outreach initiatives. Spurs Sports and Entertainment, LLC responded to the RFO and will provide said services for an amount not to exceed $195,000.00.

As part of the outreach for the recycling program, SWMD plans to increase a...

Click here for full text