DEPARTMENT: Government & Public Affairs
DEPARTMENT HEAD: Jeff Coyle
COUNCIL DISTRICT(S) IMPACTED: City Wide
SUBJECT: Amendment to Census Social Media Services Contract
SUMMARY:
An ordinance authorizing an amendment to the Professional Services Agreement for 2020 Census Social Media Consulting Services extending the term of the agreement through September 30, 2020 and increasing the total compensation to an amount not to exceed $75,900. Funds for the proposed extension are available from the Government & Public Affairs FY 2020 General Fund budget as part of the Census 2020 initiatives.
BACKGROUND:
In 2019 the City of San Antonio and Bexar County convened a 2020 Census Complete Count Committee to ensure that a full count of the San Antonio community occur during the decennial census. As a part of this work, the Complete Count Committee's strategic plan included a robust outreach strategy that included traditional media, trusted community organizations, and social media.
To further Census social media engagement, the City of San Antonio decided to seek to contract with a dedicated social media vendor that would provide critical services such as strategic thinking, creative content development, time allocation, media placement and social media expertise. The engagement of a social media vendor would be essential to the success of the Census count.
Although not required by the City of San Antonio's procurement policies due to the type and funding amount of the proposed contract, GPA conducted a formal bidding process given the high profile nature of the Census. Eight proposals were reviewed and The DeBerry Group scored the highest in terms of Experience, Background, Qualifications, Plan Proposal and Price. The DeBerry Group demonstrated the most robust comprehension of the tactics used in social media advertising and how those tactics can be used to achieve different objectives. The proposal also included mock-up creative assets unmatched in other proposals ...
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