DEPARTMENT: Convention & Sports Facilities
DEPARTMENT HEAD: Patricia Muzquiz Cantor
COUNCIL DISTRICTS IMPACTED: City Wide
SUBJECT:
Briefing on the 2021 Visit San Antonio Business Plan to include the San Antonio Tourism Public Improvement District
SUMMARY:
The purpose of this item is to provide City Council with a presentation and update on the Visit San Antonio 2021 Business Plan to include the San Antonio Tourism Public Improvement District (SATPID).
BACKGROUND INFORMATION:
The Visitor Industry has been a long-standing key economic generator for the City of San Antonio. In 2019 it represented a $15.2 billion annual economic impact and provided for more than 140,000 local jobs as the city welcomed approximately 39 million visitors annually. In 2020, the COVID-19 pandemic has severely and negatively impacted the visitor industry locally, nationally, and globally.
Visit San Antonio is poised to help lead the San Antonio tourism industry recovery efforts and work with the City of San Antonio on positively affecting the local economy with enhanced sales and marketing efforts to drive visitation to San Antonio and generate additional visitor spending.
Visit San Antonio develops an Annual Business Plan which highlights various goals, objectives, and strategies, which it intends to employ in the coming year so as to enhance the visitor industry and local economy. Some key areas highlighted in the Business Plan will include:
* Marketing & Communications recovery efforts will strive to position San Antonio as the preferred leisure and meetings destination in Texas. Some of the goals in 2021 include:
* Grow brand awareness regionally
* Grow awareness in international markets focusing in Mexico
* Support and enhance Sales efforts to generate convention and meeting room nights through reimagined San Antonio meetings website
* Promote San Antonio's diverse and inclusive culture and offerings and track their return on investment
* Sales strategies to attract ...
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