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File #: 21-5272   
Type: Staff Briefing - Without Ordinance
In control: Early Childhood Education Municipal Development Corporation Board of Directors
On agenda: 9/7/2021
Posting Language: Staff and Agency update and review of 2020-2021 marketing activities and metrics to include: Paid and owned media marketing, public relations and key messaging [Paul Chapman, Pre-K 4 SA Chief Marketing and Communications Officer, Amanda Davila, Creative Noggin Account Supervisor; Creative Noggin Senior Public Relations Account Supervisor]
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DEPARTMENT: Pre-K 4 SA                     

 

 

DEPARTMENT HEAD: Sarah Baray, Ph.D.

                     

                     

COUNCIL DISTRICTS IMPACTED: Citywide

 

 

SUBJECT:

 

Marketing Update

 

 

SUMMARY:

 

This item includes a briefing on marketing efforts for the program over the past year and future areas of focus for marketing.

 

 

BACKGROUND INFORMATION:

 

Creative Noggin is the agency of record for Pre-K 4 SA. The agency provides marketing and public relations services for the program.

 

 

ISSUE:

 

This item will review marketing efforts over the past year to include paid and owned media. This will also review public relations and media coverage.

 

 

ALTERNATIVES:

 

This item is a briefing for informational purposes only.

 

 

FISCAL IMPACT:

 

This item is a briefing for informational purposes only.

 

 

RECOMMENDATION:

 

This item is a briefing for informational purposes only.